When we arrived in France last year I was quite proud in the fact that at 9 my daughter did not know what a brand was. Brands never come in the equation when deciding for clothing….in fact quite the opposite. Colour, shape, quality for money yes but brands no.
I remember last year when Ananas had a friend who came over for a play. Kevin bought her some trainers, converse like 1/3 of the price of the “real thing”. She was very proud and showed them to her friend straight away.
” Cool! are they Converse?”
“No, trainers…” was the answer.
A year on, not only Ananas knows what Converse are and her dream is to own a pair.
The dream was materialised last week-end. On monday she went to school slightly more excited than usual…a girl with new shoes always looks so happy!( I am still guilty of that!).
When she came back I asked her if anybody commented on her shoes.
“No, everybody has them it is nothing special…”
At that point I cringed…


